Why Product Placement is a great idea!

Today I was surfing the web looking for stats and facts about product placement and I came across movieplacement.com where I learned lots of interesting things!! So I decided to share them on here....

#1. Your average film spends somewhere around 18 million dollars to market the movie. This means, every person they reach that comes to the movies to see that film, is going to see your product. And every time someone rents that film later on or watches that film on television, they will see your product!

#2. Television commercials are aired once, are extremely expensive to air and produce, and only reach around 10 percent of viewers. One product placement within the show you would have bought commercial time during reaches everyone who is watching the show, and not just the first time it airs! Every time someone TiVo's and rewatches, or goes back to watch the episode online, or even watches the show in syndication later is going to see your product!

#3. Television shows on DVD are becoming extremely popular.. which means your product placement in even just one episode has potential to be watched several times by the same person, causing frequency with only one payment for placement!

#4. More and more video game consoles are coming out, and most generate large amounts of hype and interest. A large number of 18-48 year olds enjoy playing video games and using these systems so putting your product in to a new game for Wii or Xbox is going to reach tons of people each and every time they put the game in!

#5. The site makes includes some great cases of where product placement has worked wonderfully... its really interesting so check it out!!


In my opinion, the more I learn about product placement the more I am fascinated. It really is a great new way of breaking through the clutter and reaching your target audience in an age where the traditional ways of advertising are being challenged.