Over the Spring Break I happened to watch the movie "Talladega Nights: The Ballad of Ricky Bobby" starring Will Ferrell as a famous Nascar driver. I assumed I would see a lot of product placement considering this was a movie about Nascar, a sport that heavily relies on brand sponsorship and endorsements. The film was packed full of brands! In the beginning I tried to keep track of how many I saw, but quickly realized that this would be pretty difficult.
Because the movie was about Nascar, it gets away with the bombardment of brands throughout it. I think perhaps that most of the people watching weren't too overwhelmed with so many brands as most people are used to seeing Nascar cars and apparel covered in sponsors.
The most noticeable brands found in the film are Wonder Bread (Ferrell's sponsor), Perrier (the opponent's sponsor), and Old Spice ( A sponsor to Ferrell's best friend). According to brandchannel.com, these three brands can be seen almost 90 times within the movie. Other noticeable brands were Applebee's, Shake n' Bake, Sunoco, Taco Bell, Dominos, Kentucky Fried Chicken, Pepsi, Budweiser, and Hummer. For a complete listing of the brands found in the film check out brandchannel.com.
I was interested to see so many product placements in a film such as this one because it is targeted mainly towards a younger audience. This includes college students, as many of us in the class are targeting in our projects. It was also interesting to see how a film worked with many many products placed in it because we will undoubtly see increased product placement in most films in the near future. Luckily for this film, the Nascar theme allowed for several different products without being too distracting from the actual plot.
Because the movie was about Nascar, it gets away with the bombardment of brands throughout it. I think perhaps that most of the people watching weren't too overwhelmed with so many brands as most people are used to seeing Nascar cars and apparel covered in sponsors.
The most noticeable brands found in the film are Wonder Bread (Ferrell's sponsor), Perrier (the opponent's sponsor), and Old Spice ( A sponsor to Ferrell's best friend). According to brandchannel.com, these three brands can be seen almost 90 times within the movie. Other noticeable brands were Applebee's, Shake n' Bake, Sunoco, Taco Bell, Dominos, Kentucky Fried Chicken, Pepsi, Budweiser, and Hummer. For a complete listing of the brands found in the film check out brandchannel.com.
I was interested to see so many product placements in a film such as this one because it is targeted mainly towards a younger audience. This includes college students, as many of us in the class are targeting in our projects. It was also interesting to see how a film worked with many many products placed in it because we will undoubtly see increased product placement in most films in the near future. Luckily for this film, the Nascar theme allowed for several different products without being too distracting from the actual plot.
2 comments:
Talladega Nights" is a hilarious ride, showcasing Will Ferrell's comedic genius in a high-octane world. A must-watch for racing and comedy fans alike!
wonder bread ricky bobby jacket
Post a Comment