I decided to look in to what brands have really made product placement work. What I found was an article from AdAge called "10 Favorite Product Placement Deals" featuring some of the most successful integration of products in to media.
Number 1 was the children's toy brand Transformers, which is coming out with it's own movie in the near future. They are very successful because they found a way to take a toy and brand it in to television and movie characters, increasing sales and interest in the brand.
Number 9 was the Bravo television show "Project Runway" which successfully integrates several brands of beauty and fashion products in to each episode. Some of the most frequently featured brands on the show include L'Oreal Paris, Macy's, Elle magazine, and Tresemme. They used products that work very well with their plot, making the product placement work perfectly.
Number 6, American Express, I found very interesting because it seems reverse of what normally occurs. Instead of television shows featuring the American Express products being used by characters, the American Express website features sneak peeks of the latest episodes of both Fox's "Prison Break" and ABC's "Lost". I thought this one was very interesting and a great idea on behalf of the two networks.
Number 1 was the children's toy brand Transformers, which is coming out with it's own movie in the near future. They are very successful because they found a way to take a toy and brand it in to television and movie characters, increasing sales and interest in the brand.
Number 9 was the Bravo television show "Project Runway" which successfully integrates several brands of beauty and fashion products in to each episode. Some of the most frequently featured brands on the show include L'Oreal Paris, Macy's, Elle magazine, and Tresemme. They used products that work very well with their plot, making the product placement work perfectly.
Number 6, American Express, I found very interesting because it seems reverse of what normally occurs. Instead of television shows featuring the American Express products being used by characters, the American Express website features sneak peeks of the latest episodes of both Fox's "Prison Break" and ABC's "Lost". I thought this one was very interesting and a great idea on behalf of the two networks.
Other product placement leaders include Chevy on "The Apprentice", Burger King, Budweiser, Axe deodorant and body spray, Dodge, Toyota Prius, and Amazon.com.
Check out the article to read more!
On another topic, I recently posted comments on three more product placement and marketing themed blogs in order to promote my own. Hopefully I will get some people to check it out!
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