In class we have been doing our project on Pinkberry, an up and coming frozen yogurt chain with most of them in the greater Los Angeles area. The chain has been recieving a lot of buzz following the many parking tickets customers recieved just to wait in line for the dessert. In fact, the New York Times called the restaurant "The Chain that Launched a Thousand Parking Tickets."
Last week, as I have been playing close attention to all the product placement I see on television, I noticed the characters on MTV's "The Hills" talking about a date that one of them had at Pinkberry. I was very excited to see my blog topic and project topic come together!
So tonight I watch this week's episode of "The Hills" to see what other products were featured in the show. I wanted to see if our target audience research matched the target audience that seemed to be targeted through the other product placements. The good news is, it seemed to fit perfect with our target consumer, as the characters on the show are in college and are interns in West Hollywood, California.
Some of the products I saw were Starbucks Coffee, Aquafina Water, Apple computers, and Orbitz gum. Lauren, the main character, is an intern at TeenVogue so there was plenty of product placement for both Teen and regular Vogue as well as many fashion companies including Chanel (sunglasses and purses) and Dior (sunglasses). Lauren drives a sporty seabring convertible for which the chrystler sign is prominately displayed in all of the driving shots. She also is constantly seen using her Blackberry.
I was extremely pleased to find these product placements because we found that our target audience was hip, trendy, young women who enjoy being trendsetters. They are technologically savvy and are constantly multi-tasking with their technology, so I found the Blackberry to be an appropriate fit. Starbucks is seen as trendy as well. Overall I found the products placed in to the show to fit exactly what our target audience is looking for, so it is wonderful that Pinkberry got mentioned in a previous episode!
You can see episodes of "The Hills" at MTV.com or learn more about Pinkberry at Pinkberry.com!!
Last week, as I have been playing close attention to all the product placement I see on television, I noticed the characters on MTV's "The Hills" talking about a date that one of them had at Pinkberry. I was very excited to see my blog topic and project topic come together!
So tonight I watch this week's episode of "The Hills" to see what other products were featured in the show. I wanted to see if our target audience research matched the target audience that seemed to be targeted through the other product placements. The good news is, it seemed to fit perfect with our target consumer, as the characters on the show are in college and are interns in West Hollywood, California.
Some of the products I saw were Starbucks Coffee, Aquafina Water, Apple computers, and Orbitz gum. Lauren, the main character, is an intern at TeenVogue so there was plenty of product placement for both Teen and regular Vogue as well as many fashion companies including Chanel (sunglasses and purses) and Dior (sunglasses). Lauren drives a sporty seabring convertible for which the chrystler sign is prominately displayed in all of the driving shots. She also is constantly seen using her Blackberry.
I was extremely pleased to find these product placements because we found that our target audience was hip, trendy, young women who enjoy being trendsetters. They are technologically savvy and are constantly multi-tasking with their technology, so I found the Blackberry to be an appropriate fit. Starbucks is seen as trendy as well. Overall I found the products placed in to the show to fit exactly what our target audience is looking for, so it is wonderful that Pinkberry got mentioned in a previous episode!
You can see episodes of "The Hills" at MTV.com or learn more about Pinkberry at Pinkberry.com!!
1 comment:
10 points for the week - good tie in of pinkberry into your blog. Should give ya some ideas for things your group can do in the project.
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