Are music videos next??

You may have not noticed it yet, as I certainly have not, but product placement is slowly making its way in to the music industry. Because of the changes with music and a large decline in cd sales, bands have to come up with better methods for producing expensive music videos. Enter product placement!

According to the New York Times yesterday, the pop/rock band Fall Out Boy was able to significantly lower production costs for its latest video by teaming up with Proctor and Gamble's Tag Body Spray brand. Their video features the brand throughout and is also downloadable on the band's website thanks to the partnership. According to the article, the video has already been viewed more than 100,000 times!




The product placement works well in this case because the band really liked that the typical ads for the brand take a sarcastic and edgy theme, which works with the image of Fall Out Boy. When I watched the video, I only noticed the Tag Body Spray in one quick frame but I also noticed that the band members were continuously using Nokia Slider cell phones. The article doesn't mention their part in the sponsorship, but it is something that stood out to me.

I think this is yet another great opportunity for product placement and I also think this is definitely going to become more popular very quickly. It not only helps brands become seen by an audience that is not receptive to commercials, but it also helps the music industry because of the enormous costs associated with producing music videos today.

I wasn't aware that this was going on within the music video world, but I am now going to keep an eye out for other brands taking advantage of the opportunity!

Want to read more about Fall Out Boy's partnership with Tag? Click Here.
To see the video for "Thnks fr th Mmrs" or just learn more about Fall Out Boy, check out their site!