Hi! My name is Kay and I am a sophomore at Ithaca College where I am majoring in Integrated Marketing Communications. Although I have been learning tons of interesting concepts about the media, I decided to focus this blog on the idea of product placement.
The main reason I find product placement so intriguing is the direction that advertising is going in today. Although there is plenty of it already in everything we watch, there will soon be even more product placement in movies and television due to new trends such as TiVo and DVR's. Because people are using these devices to cut commercials from their television viewing, placing products within the shows allows for the product to be seen as well as become connected to a program that the viewer knows, enjoys, and identifies with.
Over the course of the upcoming weeks I plan to take a look at the changes in product placement that are occurring today as well as where it is headed in the future, how effective a tool it can be, and also how media professionals feel about it. I am hoping to learn a lot about the topic and I look forward to sharing it all with you!
About Me
- Kay Lyn
- I am currently a senior Integrated Marketing Communications major at Ithaca College. On this blog I will be writing about all that we are learning in Marketing on the Internet!