Because I have mostly focused on product placement in television shows throughout my posts on this blog, I decided to do a little research on recent movies utilizing the trend. I went to brandchannel.com to see the films that have been at the top of the box office over the last few months to see what products were being placed within them and what the similarities and differences were.
Ghost Rider, starring Nicholas Cage, was a box office favorite over the past few weeks. (It came out in mid February). As you would expect, the product found throught the movie are consistent with the plot. Some of the brands featured include Coke, Marlboro, Harley-Davidson, Pennzoil, Sony, Texaco, Jack Daniel's, and Ford.
Norbit, the comedy featuring Eddie Murphy as multiple roles, also featured Coca-Cola. (As did Epic Movie and Stomp the Yard) Murphy's film also featured brands such as Adidas, Converse, and Cheez-it, along with multiple car companies.(Cadillac, Lincoln, Mercedes, Ford, Volvo, and MG)
Besides Coca-Cola, which I was actually surprised to find in so many movies, Epic Movie and Stomp the Yard also incorporated Apple, a brand which I have written about before for their prominent use of product placement. Epic movie had many food brands including Doritos, Rold Gold, Frito's, Cap'n Crunch, and Ruffles. Stomp the Yard had multiple professional sports teams, mostly baseball. They include the Arizona Diamondbacks, Atlanta Braves, Atlanta Hawks, and LA Dodgers. Although I haven't seen the movie, I was surprised by this as the previews led me to believe the movie was about step dancing.
The leader's so far this year in product placement within the movies seem to be Coca-Cola, Ford, and Apple. It was very interesting to see how many movies about different subjects managed to incorporate so many similar brands!
Check out the lists of placement within the movies at brandchannel.com!
Ghost Rider, starring Nicholas Cage, was a box office favorite over the past few weeks. (It came out in mid February). As you would expect, the product found throught the movie are consistent with the plot. Some of the brands featured include Coke, Marlboro, Harley-Davidson, Pennzoil, Sony, Texaco, Jack Daniel's, and Ford.
Norbit, the comedy featuring Eddie Murphy as multiple roles, also featured Coca-Cola. (As did Epic Movie and Stomp the Yard) Murphy's film also featured brands such as Adidas, Converse, and Cheez-it, along with multiple car companies.(Cadillac, Lincoln, Mercedes, Ford, Volvo, and MG)
Besides Coca-Cola, which I was actually surprised to find in so many movies, Epic Movie and Stomp the Yard also incorporated Apple, a brand which I have written about before for their prominent use of product placement. Epic movie had many food brands including Doritos, Rold Gold, Frito's, Cap'n Crunch, and Ruffles. Stomp the Yard had multiple professional sports teams, mostly baseball. They include the Arizona Diamondbacks, Atlanta Braves, Atlanta Hawks, and LA Dodgers. Although I haven't seen the movie, I was surprised by this as the previews led me to believe the movie was about step dancing.
The leader's so far this year in product placement within the movies seem to be Coca-Cola, Ford, and Apple. It was very interesting to see how many movies about different subjects managed to incorporate so many similar brands!
Check out the lists of placement within the movies at brandchannel.com!
No comments:
Post a Comment