Other Prominent Product Placement Leaders

After writing about Apple on Monday I decided to look into what other brands were leaders in the product placement category. I wasn't too surprised with what I found.

After reading an article called "Brandchannel's 2005 Product Placement Awards" on businessweek.com, I learned that Ford, Gatorade, Audi, Coke, Ebay, and Calvin Klein were also fierce competitors in the product placement arena. Like Apple, these brands frequently use a form of barter or trade to get their products shown in film and television rather than paying for each appearance.

Ford, with 19 appearances in films during 2005, had 50 percent of all the number one films that were released. Gatorade has become a staple in all sports films and television. The article also brings up how during the superbowl teams sometimes dump the gatorade on the winning coach after the fourth quarter. Even that is great product placement for the brand, and to a huge audience! Audi is seen in many films as a sleek and sexy brand of vehicle. Calvin Klein brand clothing can be found on famous actresses such as Scarlett Johansson.

These products were doing this well in 2005 which only leads me to believe that they are probably still leading the market as the trend in product placement becomes more and more popular.