As I was just flipping through channels, I happened to stop on CBS's The Price is Right. A woman was playing a game in which she guessed the price of certain items and her total had to be within $2 of the overall total of the products combined. As the camera scanned down each item, including Tidy Cats, Chunky Salsa, and Pringles potato chips, I found myself in product placement overload. The whole point of the game allows for brands to be showcased on the program and for everyday consumers to guess the prices.
As I never really paid much attention to it before, I was really surprised that I hadnt realized what a great opportunity for product placement the show is. Those that are watching are probably stay at home parents, retired people, or people who work night shifts meaning that they are likely the ones doing the grocery shopping. Although there are many many products shown on the program, if it is a product someone has never used before it may spark interest for the future if they see Bob Barker and the contestants interracting with it.
Also, the brands that people already use are reinforced because the whole point of the show is to know the price of the item and if you are already a user chances are high you will know that information. This in turn helps you do well in the show, and perhaps even makes you even more glad that you use the brand!
You can go to CBS.com and check out episodes of the show. See how many of the brands you use that you can spot!
As I never really paid much attention to it before, I was really surprised that I hadnt realized what a great opportunity for product placement the show is. Those that are watching are probably stay at home parents, retired people, or people who work night shifts meaning that they are likely the ones doing the grocery shopping. Although there are many many products shown on the program, if it is a product someone has never used before it may spark interest for the future if they see Bob Barker and the contestants interracting with it.
Also, the brands that people already use are reinforced because the whole point of the show is to know the price of the item and if you are already a user chances are high you will know that information. This in turn helps you do well in the show, and perhaps even makes you even more glad that you use the brand!
You can go to CBS.com and check out episodes of the show. See how many of the brands you use that you can spot!
1 comment:
10 points for the week - good to put the link in to the CBS site
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