In an earlier post to this blog I discussed how I noticed that in each episode of Sex and the City, Carrie Bradshaw would sit and write her articles at her apple laptop. Today I read an article from the Washington Post, "Apple Gets a Big Slice of Product Placement Pie", and learned a lot more about the product placement that apple participates in.
Some other popular shows that you can find Apple products in are 24, The Office, Las Vegas, and CSI. A recent episode of The Office even featured a storyline about an apple Ipod that apple did not even pay for. In fact, most of it's product placement is not paid for but rather made in exchange for something else with the networks or movies. I know personally Apple products are definately a brand that I notice a lot in the media. They have been using the technique for a long time, as they were one of the first brands to make product placement popular.
I think it's very interesting that in the article they mentioned the proportion of product placement of these Apple products to how much market share Apple actually has is not equal. They make up much less of the market, but much much more of the product placement in the media. I personally think this works, however, because like the article mentions, Apple is known as the brand for creative people and creative personalities. In almost all of the product placement I have seen of the brand, this is the situation it is used in. Especially if they are not even paying for most of it, this is a great strategy to build brand awareness among consumers by the Apple company!
Some other popular shows that you can find Apple products in are 24, The Office, Las Vegas, and CSI. A recent episode of The Office even featured a storyline about an apple Ipod that apple did not even pay for. In fact, most of it's product placement is not paid for but rather made in exchange for something else with the networks or movies. I know personally Apple products are definately a brand that I notice a lot in the media. They have been using the technique for a long time, as they were one of the first brands to make product placement popular.
I think it's very interesting that in the article they mentioned the proportion of product placement of these Apple products to how much market share Apple actually has is not equal. They make up much less of the market, but much much more of the product placement in the media. I personally think this works, however, because like the article mentions, Apple is known as the brand for creative people and creative personalities. In almost all of the product placement I have seen of the brand, this is the situation it is used in. Especially if they are not even paying for most of it, this is a great strategy to build brand awareness among consumers by the Apple company!
1 comment:
both of these articles are very old. They're good for background info but it would be better if you had something new to react to. The older stories could be used to explain why the new story happened the way it did, or to show that people are still doing something started 2 years ago.
5 points for the week
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