Measuring Product Placement

So all this research on product placement, where it is, and how its growing has led me to wonder how exactly the effectiveness can be measured. I did some research and found iTVX which is a company designed to measure the quality of product placement for brands. Their website is full of a lot of interesting and helpful information.

Here is what i learned:














iTVX will be using the Q-ratio system, which is a measurement system similar to CPMs. It is a system with over 50 factors that will be used to determine how effective and how high quality each product placement is. Once the Q-ratio is more popular and better established it will be easy for companies to use the system to set benchmarks. In addition to the Q-ratio the company also offers services such as the iTVX Instant Access Player, the Media Pro Valuator, and Strategic Consulting to help with all of a brand's product placement evaluation needs. To read all about it, go to their site!


iTVX also has an awesome section on it's site called "Featured Product Placements of the Week" and an index of great articles on product placement! The site is a great resource -- check it out!