Today I read a few articles reviewing the new movie "Perfect Stranger" starring Halle Berry, Giovani Rivisi, and Bruce Willis. While the movie is not getting very good reviews, the product placement within it is getting plenty of attention.
Bruce Willis plays a murder suspect who works at an advertising agency - the perfect chance for products to integrate themselves within the plot. According to the article "So Far From Perfect" in the Pittsburg Post Gazette, there is "no need to position cans of soft drinks, labels to the camera, when you can plug Victoria's Secret or other companies serviced by the ad agency. It's like watching a very special Apprentice." The other major brand that got in on the idea is Reebok, who is also featured as a product that Willis' agency is working on.
According to the articles that I read, the product placement is not very subtle at all, but it works well because of the agency setting that it was written in to. Even though it sounds like the movie isn't impressing too many people, I'll have to go see it and check out the product placement!
To read more about it, check out these articles:
"So Far From Perfect"
"A Perfect Stranger? What's His Real Story?"
"Avoid this Perfect Stranger if you Can"
Subscribe to:
Post Comments (Atom)
1 comment:
10 points for the week
Post a Comment